For Investors


Our Approach

  1. Utilize our location and experience to create leverage through direct access to sellers, fewer competitors and operational expertise.
  2. Acquire a portfolio of closely held companies to provide risk-adjusted returns to investors.
  3. Create value through active, engaged management of portfolio companies.


Our management team of Jim Frings and Kevin Kraft represents a unique blend of experience and expertise. While each has arrived at WRP via different paths, both have been highly successful in business and in life. 

Jim combines private equity, real estate and business development credentials with a visionary’s eye for acquisitions.  Kevin brings accounting, finance and business ownership experience and a “numbers guy” mindset for finding value.  

Both have experience in manufacturing, distribution and business services sectors.  This blend of private equity, real estate, accounting accounting, business development, operations and development experience is ideally suited to fulfilling our mission.


Investors who align with us help assure our goal of acquiring 5-10 businesses within five years, bringing multiple investment opportunities and growth in staff, resources and funding strategies.

Investment Guidelines

  • $5 to $50 million revenue
  • 10% or greater EBITDA
  • Stable businesses 
  • Industry niche with true value add
  • Manufacturing, distribution, business services
  • Geography: areas north of Milwaukee and Madison with a focus on central Wisconsin